Source 13 Best Content Calendar Tools, Apps, & Software To Organize Your Marketing It’ll take a bit of design work, but once you set it up, you’ll see your calendar at a glance and monitor the progress of each piece of content.
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Tools like Microsoft Excel and Google Sheets make spreadsheets a free and easy way to plan upcoming content. The simplest way to create a content calendar is to use a spreadsheet. Just drag and drop the card to the right column Source 3. You can use tools like Trello or CoSchedule Marketing Suite Idea Board to create columns for the status of a piece, the platform it’s on, or the week it’s being published to get an overview of your upcoming content. They’re great for visually managing workflows and are especially suited for agile teams. Kanban boards, which look like virtual whiteboards with mini post-its, can also be used to manage a content calendar. This way, you can easily automate the planning and distribution of each new piece of content. Your email marketing platform (like Mailchimp, ActiveCampaign, Campaign Monitor, Constant Contact, and HubSpot).Social media platforms (including Instagram, Facebook, Twitter, LinkedIn, and Pinterest).Plus, Marketing Calendar integrates with other marketing tools you’re already using, including: You’ll be able to see important dates on your content calendar (such as product launches) and how that slots within your upcoming content. CoSchedule Marketing Suite builds upon everything in Marketing Calendar with advanced content calendaring, work management, asset management, and content management tools. (No, Google Calendar doesn’t count.)ĬoSchedule Marketing Calendar is free and the most powerful content calendar on the market. The best way to manage your content calendar is through marketing calendar software. Now you know what a content calendar is, so let’s look at three different ways to plan upcoming content. The most successful marketers document their entire marketing strategy, not just a single channel like social networks. Again, a content calendar contains all types of content, while a social media calendar only organizes social media campaigns and posts. It’s best to think of a social media calendar as a sub-calendar that falls within a content calendar. A spreadsheet, Google calendar, or a social media management tool can help you keep track of your activities. A social media content calendar lists all the social media posts you plan to make and publish in the future. It’s their right hand for planning and creating a steady flow of high-quality content.Ĭontent calendars are designed to organize all content formats, such as blog posts, emails, videos, social media posts, etc. Marketing teams rely on their content calendars to plan campaigns across different platforms-like the company’s blog, email marketing, and social networks. 3 Content Calendar Examples From Leading BrandsĪ content calendar is a resource to plan, schedule, and organize content creation and publishing.5 Content Calendar Templates: Spreadsheets & PDFs.13 Best Content Calendar Tools, Apps, & Software To Organize Your Marketing.What Is A Social Media Content Calendar?.
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